Posts tagged Digital Marketing
BlueOpps Adds Inbound Marketing Certification from HubSpot

BlueOpps is now certified by HubSpot for Inbound Marketing.  Inbound marketing is a fundamental shift in the way companies now attract new clients.  Inbound marketing focuses on attracting your ideal clients by providing relevant and useful digital content that is there when your potential clients need it.   When performed effectively, inbound marketing adds value during each stage of a potential client's purchasing journey. 

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The Power of Inbound Marketing

Inbound marketing is the new normal.  A strong inbound marketing program creates digital content that addresses the needs of your ideal target clients. Inbound marketing is the process of bringing new prospects to your company through search engines, web content, social media sites, and blog postings, and turning these prospects into clients. Strategic digital content will attract qualified prospects by building trust and credibility. It is one of the most cost-effective methods for finding new clients.

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Digital Marketing for Engineers and Scientists

Today's fastest growing environmental science and engineering firms are capitalizing on the digital marketing environment.  These firms create and maintain interactive content-driven web sites, manage engaging social media channels, share video content of their firm’s expertise to educate and inform, and connect with their clients and prospective clients digitally. These growing firms understand the value digital marketing and capture management brings to their business.

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