SEO Drives Organic Search Engine Rankings
Think about these two stats for a moment. Nearly 93% of all web traffic comes through search engines (Search Engine Journal) and nearly 75% of all searchers click a link on the first page of their search results, never bothering to move on to page two (HubSpot). Now, I realize many of you are educated professionals, but it doesn't take a hydrogeologist to realize that if your company is not showing up on page one of organic search rankings your company will never be seen by the searcher.
Search Engine Optimization (SEO) is the leading driver for organic search ranking performance on a search engine results page (SERP), like Google. For companies providing professional services, including architects, engineers and scientific firms, SEO performance is often the biggest factor in increasing organic prospect opportunities.
BlueOpps guides clients in the engineering, science, and tech industries to improve their SEO performance. We have developed an SEO approach that provides our clients with significantly improved SERP rankings for key service areas, leading to new business growth. We work closely with our clients to perform client persona development to identify areas of strength while uncovering potential opportunities for capturing marketshare. BlueOpps creates strong digital content that is both relevant and useful, leading to better SERP rankings and attracting the right visitors to your digital brand. We provide our clients with content calendars, develop key topics, generate ideas, work with subject matter experts, write technical posts, and create informative technical digital content to drive SEO. Our strategy is working well for our clients and they are seeing strong ROI.
Before the digital world, most firms simply created a brochure, attended conferences, met with a few clients and prospects, responded to some RFPs, and could reasonably expect to grow their business. That’s all changed. Today's fastest growing professional services firms are capitalizing on the digital marketing environment and SEO plays an integral role. Contact BlueOpps if you would like to learn more about how your company can capitalize on generating new business opportunities through SEO and an effective Inbound Marketing program.