BlueOpps Adds Inbound Marketing Certification from HubSpot

BlueOpps is now certified by HubSpot for Inbound Marketing.  Inbound marketing is a fundamental shift in the way companies now attract new clients.  Inbound marketing focuses on attracting your ideal clients by providing relevant and useful digital content that is there when your potential clients need it through your website, blog posts, and social media. When performed effectively, inbound marketing adds value during each stage of a potential client's purchasing journey. 

Inbound marketing helps you grow your business through these four steps:

  1. Attract: Attract more ideal clients as new visitors to your digital presence
  2. Convert: Turn new visitors into qualified prospects and leads
  3. Close: Transform qualified prospects into new clients
  4. Delight: Earn the loyalty of your clients and empower them to promote your business.

Inbound marketing helps you attract qualified prospects by building trust and credibility. Today people do not want to be sold to by disruptive marketing tactics. Instead, people want to be educated to help them make the best informed decision, which is exactly what inbound marketing is all about.

Contact us to learn how we can help you develop an Inbound Marketing program.